I built one for you.Here's Tim Hortons.
This is my sponsor pitch process, run on a real prospect for CAC from start to finish. It is not a mock-up. The research is real, the pitch site is built and working, and every claim in both traces back to a dated public source.
One thing to say plainly: this whole package, research, report and pitch site, was produced by an AI research-and-build pipeline that I designed and then checked by hand. Your 2026–27 plan commits CAC to an AI strategy and Copilot Studio agents. This is what that kind of capability looks like when it is pointed at revenue.
Set the rules
CAC can sell only what it owns: multisport NCCP modules, the Locker, Inside Coaching, National Coaches Week, the Coaching Leadership Awards and the Responsible Coaching Movement. No Olympic or Paralympic marks, nothing Petro-Canada titled, no sport-specific course content.
Start with your current partners
Before picking a brand, I checked every current CAC partner, so the pitch wouldn't go to an existing sponsor or clash with one: Petro-Canada, MONDO, Dove, Nike, Laureus, Kids Help Phone and the Globe. None is a food, coffee or restaurant brand, so Tim Hortons is open. Two things to confirm first: whether the Petro-Canada agreement gives it a say over new national partners, and apparel, since Nike works with you and adidas with Tims.
Read everything
Four streams: CAC's own inventory, Tim Hortons' brand and voice, its sponsorship ledger, and its decision-makers. Each claim dated and rated for confidence.
Write it to them
A pitch site in Tim Hortons' own warm register, addressed to one person. Tap reactions come back to CAC before the first meeting.
- The screen
CAC has one National Partner, Petro-Canada, and no food, coffee or restaurant partner on any list. Clear category, as long as the Petro-Canada agreement carries no say over a new national partner. CAC should check that first.
- The gap
Tim Hortons puts 250,000+ kids a season through Timbits Soccer and about 100,000 through Timbits Hockey. Its 2026 releases credit restaurant owners every time. Not one mentions a coach. Kids at one end, Team Canada at the other, nobody in between.
- The tension
A Timbits-sponsored soccer program in Calgary, 2026 registration page: "Teams will be cancelled if coaches are not acquired." No coach, no team. That's the opening line.
- The precedent
Hockey Canada requires every Timbits U7 head coach to complete NCCP Coach 1. Tims also funds Special Olympics programs whose leaders train on NCCP modules. CAC's system already trains the Timbits coach. Nobody tells that story.
- The money
Canada same-store sales grew 0.1% in Q2 2026 and 1.8% in Q3, and RBI's CEO said the Q2 marketing calendar fell short. So the package is built around Tims Rewards and restaurant visits, not goodwill.
- The reader
CMO Hope Bagozzi is quoted on every Tim Hortons sport deal of 2026, Timbits included. So the pitch goes to her, written to be forwarded unchanged to her sponsorship team.
Every pitch I build is designed to be read on the sponsor's phone before anywhere else, because that's where a first look actually happens: between meetings, on the way in, forwarded from a colleague. Short sections, one idea per screen, and tap reactions instead of forms. Open the pitch site on your phone to see it the way Tim Hortons would.
For CAC only, not for Tim Hortons. Twelve sections on Tim Hortons: strategy, voice, sponsorship history, the volunteer coach, who to address, the conflict screen and indicative pricing.
The pitch: what Tim Hortons would see →What Tim Hortons would see. Tap "Show research notes" at the top to see which finding shaped each section.
- AI & digitalTurning your AI strategy and Copilot Studio work into tools staff use, and designing sponsor placements into the Locker rebuild before it ships.
- Commercial & sponsorshipSponsorship was $167,750 of $7.58M last year. Inventory, pricing and pitches to move that number, starting with the partners who fit.
- Strategy & governancePlans and board work for a 2026–2030 cycle that needs income beyond Sport Canada's 54.6%.
- Event bidding & hostingBids and hosting plans for national and international events, including the gatherings CAC runs itself.